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crue@crusinmag.com

crue@crusinmag.com

Deep Diving into Progression

"There's Gold In Those Hills"

In the Hills Gang is doing what they do best—dropping panties & heavy freeride clips. These guys are always on point, and they keep hitting it big with each one. Every time they drop something, it’s straight raw progression. They live for this, and it’s clear—they’re not slowing down. Expect more. Stories and insight from ITHG coming soon.

WELCOME to Crüsin. Here's what we're about to uncover.

Downhill mountain bike MTB Racing

Rise and Fall of "Mountain Bike Media"

Mountain biking has crashed, dusted off, and come back gnarlier than ever. The early 2000s freeride boom faded, sponsors bailed, and the scene took a hit—but real riders never stopped sending it. Underground crews kept digging, bike tech leveled up, and the stoke came back full force. Now, downhill and freeride are bigger, faster, and rowdier than ever. The sport didn’t just survive—it’s charging harder than ever before.

What the f**ck we doin here?

Mountain biking is in the middle of a full-blown revolution, and Crüsin is here to push it even further. Underground crews are killing it—digging raw lines, filming insane video parts, and bringing back the raw, unfiltered energy the sport was built on. While the mainstream plays it safe, the real progression is happening in the shadows, and we’re here to shine a light on it. Crüsin isn’t just about covering the scene—we’re here to fuel it, to get riders hyped, and to send mountain biking in a new direction. It’s time to bring back the grit, the style, and the pure love of riding. Get stoked, get sendy, and let’s take this sport to the next level.

We wanna be like our big brothers.

Crüsin is here to do for mountain biking what Stab does for surfing and Thrasher does for skateboarding—keep it raw, real, and rider-driven. While the industry plays it safe, we’re shining a light on the underground crews, the heaviest video parts, and the riders sending it at all costs. Like Stab, we dig deep into the culture, telling the stories that matter. Like Thrasher, we’re here to fuel the fire, celebrate the chaos, and keep the soul of downhill and freeride alive. No fluff, no filters—just pure progression.

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Crüsin isn’t much—yet. But every movement starts somewhere. We’re here to shake things up, shine a light on the underground, and fuel the progression. This is just the beginning.

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    WHATS HOT.

    Devin Debruhl/Tobin Walker/Deity Components and Friends dropping one of the sickest films late last year. It's really got it all! Good clips, good music, and solid CREW. We asked Devin for some insight-Devin said "I tell everyone to play it so loud! The music is such a vibe." And we listened. MUST WATCH!

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